As a small business owner, you probably know that digital marketing is an important part of growing your company, but you may not be sure how or where to focus your efforts. Here are 8 tactics to help you master your marketing strategy.

1. Don’t Underestimate Social Media

It should go without saying, but social media is a powerful marketing tool. Even if your business doesn’t operate an account, there is a good chance potential customers are still looking and talking about your business on these platforms. Being active in the conversation is vital to growing your business.

2. Get Your Audience Sharing

Now that you’re in control of your brand on social media, it’s important to create shareable content. One of the most effective ways to get your name out there is to take advantage of the followers you already have. By coming up with great content they can share with their own audiences, you can get the ball rolling on bringing in new audiences of your own.

3. Make Sure Your Web Design is Conversion Focused

It’s fantastic that your social media efforts have succeeded in driving traffic to your website. For many small businesses, this is where the magic that is a sale happens. Make sure though, that your website is designed to turn that click into a sale not just today, but in the future too.

4. Utilize A/B Testing

A/B testing is not just for the corporate conglomerates. This type of research can help focus your small business digital marketing efforts as well. A/B testing will help you decide which methods are the most effective for you.

5. Don’t Forget to Optimize for Mobile

Mobile is not the future, it’s the present. Many of today’s users don’t even own computers meaning they consume all of their digital content from mobile devices. Making sure your website is optimized to work on both platforms is vital.

6. Social Proof is a Tool. Use It 

If you’ve got glowing reviews, put them to work! Social proof is a driving factor for prospective customers so use the proof you have to show them what you can do for them too.

7. Build a Targeted Email List

Email is a tried and true tool marketing tool that you should be taking advantage of. Where social media can find new customers, a high-quality email list helps maintain a relationship with the customers you already have.

8. Consider Hosting a Webinar

Finally, consider hosting a webinar as another tactic in your small business digital marketing strategy. Webinars can be information-packed and especially effective if you have a product to demonstrate to your audience.